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One Guest History. Ten Hotels.
Canad Inns, the largest hotel chain in Manitoba, Canada, relies on INNfinity V2 hotel software to provide a consoli-dated guest history throughout their hotels. INNfinity V2 hotel software details each stay at any one of Canad’s ten hotels in an easy-to-read guest history that is visible from any Canad location.
The Mechanics
The power of Microsoft SQL Server data replication technology enables guest history to be shared among properties. When a change is made to guest Samantha Fox’s guest profile at Canad Inns Fort Gary Express, INNfinity V2 automatically sends the information to Canad’s central server. From there, INNfinity V2 replicates the guest profile information and propagates it out to each of Canad’s ten locations. Now when Samantha’s guest profile is accessed, the details of her most recent stay at Fort Garry Express can be viewed by any Canad location for enhanced guest service. At a glance, a Reservationist can easily see how many times she has stayed and where. Samantha’s guest history is broken down by stay and totaled. INNfinity V2 also provides a detailed account of each visit- complete with special requests, room type, room number, room rate, and spending habits, all of which can be sorted into custom view with one click. What’s more, INNfinity V2 offers all of this information from a completely
customizable one-screen design.
Marketing the Big Picture
Tasked with filling ten hotels each night, Canad uses INNfinity V2’s guest history as a marketing tool to increase visibility as a hotel chain. For example, Samantha Fox’s guest history reveals that she has stayed at Canad Inns Brandon six times in the last eight months with signifi-cant spending habits in Food and Beverage and Spa. Canad Inns can use INNfinity V2 hotel software to generate a targeted marketing campaign for single-property guests like Samantha to entice them into visiting other Canad properties. While Saman-tha maintains that Canad Inns Brandon is her ideal location for business travel, she might discover that Canad Inns Grand Forks, just a few hours away, is the perfect vacation destination. Now with a little help from INNfinity V2, Canad Inns shows value on a broader scale for guests like Samantha.
With a complete guest history, easily accessible to all ten Canad Inns locations, INNfinity V2 hotel software provides the information necessary to empower Canad Inns to effectively market themselves as guest-centric hotel chain.
Loyalty Points Program
Canad Inns uses INNfinity V2 hotel software to track more than just stay information. They turned to INNfinity V2 hotel software with the inception of their Loyalty Points Program to get personal with their guests.
The Mechanics
The Loyalty Points Program awards one point for each dollar spent in Canad goods and services. Loyalty Points can then be used toward room upgrades, gift certificates, and future stays. INNfinity V2 offers a custom field which calculates and displays Loyalty Points on its one-screen design. Spending patterns are then broken down in INNfinity V2’s custom guest profile.
Up Close and Personal
With one-click, a Reservationist can instantly access the custom guest profile. Here stay information and spending habits are detailed. Canad Inns decided to further customize this area to include personal guest information such as birthdays, anniversaries, and special preferences. Using INNfinity to collect both personal and stay information arms Canad with a comprehensive guest profile they can use to develop an ironclad marketing strategy. Offering a discount to guest Samantha Fox on her birthday for a stay in her usual room, complete with the perfect number of pillows and her favorite bottle of champagne on ice timed perfectly for her evening arrival, just might make Canad Inns her home away from home for life. With a reputation like that, just imagine the impact INNfinity could have on your bottom line. INNfinite possibilities. One amazing product. INNfinity V2 hotel software.
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